A few questions come to mind:

1. Will I be able to use my Starbucks rewards card at Teavana? (Only likely if they aren’t just a subsidiary of Starbucks)
2. Does this mean that Teavana products will be cross-marketed in Starbucks coffee shops? (God knows some of the Tazo is awful!)
3. Will this bring tea back to the public’s consciousness? (Lord, I hope so.)

Source: Tea Time for Starbucks: Coffee Giant to Spend $620 Million on Teavana – Deal Journal – WSJ